Coming in February 2025

The Autoclassic

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Model One

the giant killer

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new new new

Now with strap converter

Allowing Model One to use any 22mm straps

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Embrace the square integrated design

while the new Cubitus from Patek Phillip is rocking the watch world with a very similar square silhouette, our customers have been quietly enjoying their Model Ones

FEATURED COLLECTION

Quick buy
Model One - Santorini Blue
$675.00 $820.00
Sale
Quick buy
Model One - Olive Green
$675.00 $820.00
Sale
Quick buy
Model One - Stone Grey
$675.00 $820.00
Sale
From MEDIA OUTLETS & OUR CUSTOMERS
The Model One watch was created with timeless style, first-class fit and finish, and an affordable price tag in mind. Its versatile design means that it’s the perfect daily companion watch to wear with almost anything, and it will work for just about any occasion. 
— ABLOGTOWATCH
... the dial is downright striking. Instead of the more typical grid or windowpane texture, the dial is comprised of a pattern of inset squares. Really, you have to see it to appreciate it.
— THETIMEBUM
Rather than having protruding squares on the dial’s surface, it’s got sunken square outlines that add a lot of depth. It also has a bit more of a “digital” feeling, carrying a little bit of sci-fi charm to those who notice it. 
— TIMEANDTIDES
Guys you will love this watch. Perfect Size. The dial texture. Super cool. Highly recommend.
— Bob
It’s a beautiful watch. I really like the blue dial. I don’t think I’ve seen this particular blue in a watch before.
— Vik
the way it plays with the light is mesmerising, there is absolutely no angle that it's not reflecting the light and the dial is a work of art. Tony you have produced one of the best looking watches of 2023. I couldn't be happier with the watch
— Bill

DESIGNER'S BLOG

Model One meets the Cartier Santos - a fit and finish study

Model One meets the Cartier Santos - a fit and finish study

1. Intro: The key principle behind Unidesign and Model One specifically is the outstanding fit and finishing. For us, fit and finish is a critical design element. It can either...
— Tony N
Model One vs Christopher Ward the Twelve & Tissot PRX

Model One vs Christopher Ward the Twelve & Tissot PRX

Do you ever wonder why luxury watches usually have this "luxury" feeling about them? Like when you have those watches in your hands, you may not know anything about the brand,...
— Tony N
The Starting Point

The Starting Point

Ever felt frustrated when you see a watch you really like online, just to find out it will cost you an arm and leg (and maybe 10 year wait)? I did.

 

— Tony Nghiem